KPMG NZ - Research & Insights Refresh
Role
Concept Creation, Animation
The Research & Insights team at KPMG NZ aims to help employees understand their client’s needs, their people and the sectors they operate in.
The brief was to refresh the old and tired introductory video for the Research & Insights team, which included a voiceover on top of an animation in KPMG’s old brand.
To support and tie in with the new global brand refresh, the colours were chosen from the new technology-driven branding, and the voice-over was replaced with a catchy upbeat sound to keep the attention on the animation.
This quick introductory video is showcased to new joiners, with the punchy, modern sequence introducing the viewers to the evolving research tools available to KPMG NZ employees to aid them with their research.