Sky New Zealand - 2026 NRL Season
The primary goal was to promote the 2026 NRL season to drive new customer acquisition for Sky Sport, while simultaneously increasing viewership engagement and subscription upgrades among the existing customer base.
The requirement was to develop a comprehensive, through-the-line campaign and overarching creative platform capable of sustaining momentum across the entire season - from the initial kickoff through to the Finals. The solution needed to be highly flexible, visually distinctive, and consistent across all digital and traditional touchpoints.
To achieve this, close collaboration was required with the sports production team to design a bespoke shoot environment that heroed the Warriors players. The execution called for a careful visual balance - integrating core NRL brand elements alongside Sky masterbrand assets and dynamic team badge animations to produce a cohesive, distinctive result.
Fandom was placed at the absolute heart of the creative execution, designing a narrative that made audiences feel like they were part of something bigger than the game itself.
The campaign served to remind New Zealand sports fans that there is only one destination, and one league, capable of delivering elite-level action and raw emotion: Sky Sport, and Only the NRL.
The players took center stage immersed in a moving universe of typography and geometric shapes.
The result: a consistently fresh, emotionally charged campaign that keeps fans engaged and reinforces Sky Sport as the home of the most unforgettable moments in league.
The campaign delivered strong,
high-efficiency results across its run, significantly outperforming standard platform benchmarks:
590K+ total reach
23k+ clicks & engagements
4.0% average click-through rate (CTR)
485 total subscriptions
Some out-of-home advertising collateral designed for public spaces.
Various visual content pieces were created to enhance the campaign.
The proof of the campaign’s success is in its efficiency. The average 4% CTR substantially outperformed standard platform benchmarks of 1.5%–2.5%, proving high audience intent and successfully converting active engagement into direct Sky Sport subscriptions.
By producing a series of short-form promos ranging from 6 to 30 seconds, each key highlight was allowed to stand on its own without being rushed or heavily edited.
These assets relied on the raw excitement of the live commentary, turning the commentators’ energy into a main piece of the storytelling.