Sky New Zealand - 2026 NRL Season
The primary goal was to promote the 2026 NRL season to drive new customer acquisition for Sky Sport, while simultaneously increasing viewership engagement and subscription upgrades among the existing customer base.
The requirement was to develop a comprehensive, through-the-line campaign and overarching creative platform capable of sustaining momentum across the entire season — from the initial kickoff through to the Finals. The solution needed to be highly flexible, visually distinctive, and consistent across all digital and traditional touchpoints.
Fandom was placed at the absolute heart of the creative execution, designing a narrative that made audiences feel like they were part of something bigger than the game itself.
The campaign served to remind New Zealand sports fans that there is only one destination, and one league, capable of delivering elite-level action and raw emotion: Sky Sport, and Only the NRL.
The result: a consistently fresh, emotionally charged campaign that keeps fans engaged and reinforces Sky Sport as the home of the most unforgettable moments in league.
Some out-of-home advertising collateral designed for public spaces.
Various visual content pieces were created to enhance the campaign.
By producing a series of short-form promos ranging from 6 to 30 seconds, each key highlight was allowed to stand on its own without being rushed or heavily edited.
These assets relied on the raw excitement of the live commentary, turning the commentators’ energy into a main piece of the storytelling.
The players took center stage, immersed in a moving universe of typography and geometric shapes.