Sky New Zealand - Sky Broadband
Role
Digital Design, Motion Design
Design Lead
David Cullen
A comprehensive suite of digital campaign assets was required for deployment across a massive multi-platform media buy.
End-to-end production of static and motion assets was executed across Meta (Carousels), Google PMAX, Google Demand Gen, Teads, and Reddit. Additionally, static frames and motion storyboards were laid out for DV360, providing a clear blueprint for responsive HTML5 banner execution.
The creative needed to communicate a premium yet highly competitive retail message: fast, reliable fibre built for streaming, browsing, and everything in between.
Sky New Zealand’s signature deep midnight blue background was paired with a dynamic diagonal gradient glow, giving a literal visual nod to the raw energy and momentum of a fast fibre connection.
To capture attention on cluttered social feeds, static imagery wasn’t enough.
A rhythmic motion sequence was created where key value words like "SPEED" and "SAVINGS" shift from outlined typography into a solid, vibrant golden-yellow - giving a literal visual nod to "powering up" the user’s home connection.
The masterbrand lockup was securely positioned to guarantee immediate brand recall in fast-scrolling environments.
Because placements such as Teads often play sound-off within articles, the motion graphics were designed
so the energetic kinetic text shifts did all the talking, maintaining 100% message comprehension entirely without audio.
Utilizing angled typography and continuous gradients, a visual "flow" was created that encouraged users to swipe through from the hook to the pricing matrix, ending on a strong "Get Offer" CTA.