trippa - Locals Know Best
This was a Yoobee Colleges Assignment
Client
The Auckland Council, the local government council for the Auckland region in New Zealand.
Role
UX design, Copywriting, Layout Design, Concept Creation
Young people in Auckland are not utilizing the local recreational facilities as much as the Auckland council would like them to.
The client required an app that young people can add to their smartphones - one which entices them to use or explore the local recreational facilities.
trippa was created to bring the excitement and wonder from experiencing the outdoors back into the lives of the youth, who are already so reliant on digital technology. It provides users with cheap, unique & little-known locations & activities.
Marketing collateral created for trippa
These posters would primarily be placed in and around airports and bus stops, as these areas are generally crowded with tourists arriving to Auckland, out of which many could fit our target market of backpackers looking for cheap attractions to visit within Auckland.
